MARKETING DIGITAL

WANT TO INFLUENCE OTHERS? START USING THIS WORD

WANT TO INFLUENCE OTHERS? START USING THIS WORD

3 minutes Want to influence – It’s simple, common and very effective. Let’s say you’re trying to sell something… say, a comfy chair. You’d probably encourage your prospective customer to sit in the chair. You’d point out the chair’s features: great frame, reputable manufacturer, durable fabric, etc. But by forgetting to use one of the most persuasive words in the English language, you’d run the risk of blowing the sale. What’s the magic word? “Because.” To understand how “because” can influence others, I invite you to spend Continue

BE MEMORABLE BY CREATING YOUR OWN PERSONAL CONNECTION STORY

BE MEMORABLE BY CREATING YOUR OWN PERSONAL CONNECTION STORY

3 minutes Be memorable – Have you ever been forgotten by someone you’ve met before? If so, then you know how much that can sting. How can they forget you, when you remember them? To ensure this doesn’t happen to you, Amanda Marko, a strategic communications consultant, says to always be armed with your own “personal connection story.” Basically, it’s a personal story or anecdote you can use immediately after you’ve met someone new that illustrates who you are and what you do in an Continue

7 STEPS TO BECOMING AN EXPERT IN YOUR FIELD

7 STEPS TO BECOMING AN EXPERT IN YOUR FIELD

4 minutes 7 steps – Whether you’re a one-person consulting business or a 250-person manufacturing operation, you’ve spent years developing the knowledge that made your company a success. Why not maximize the return on your knowledge by leveraging it gain authority, or even celebrity status in your marketplace? Once you are seen as an authority, or expert, in your particular field, it can open up the door for higher paying jobs and other business opportunities like speaking engagement that can grow your business and Continue